About Helena
NOT YOUR TYPICAL MARKETING CONSULTANT
I am a seasoned digital marketing expert with more than a decade of experience supporting movements for change. I am committed to helping organizations advance their goals and engage their audiences in the ever-evolving digital space.
From directing a team at the largest animal rights organization in the world, environmental groups leading legislative change, to guiding movement leaders who fight state violence, I am well-versed in bringing radical missions to mainstream audiences. I have created and executed issue-based campaigns that have been instrumental in changing public opinion, consumer behavior, and public policy on various issues.
Known for my work building a team that won “Best Social Media Team” (PR News), “Best Animal Video” (The Shorty Awards), and was also named in the Top 10 Most Watched Brands (Tubular), I have led countless campaigns that have reached millions of people online. Several of my projects have been featured in The New York Times, Los Angeles Times, The Wall Street Journal, The Guardian, and Upworthy.
I have advised dozens of clients across different industries giving me a deep understanding of which strategies work and how to customize them to align with each organization’s values and resources.
MY STORY
After several years of working in the music industry and entertainment news, I felt called to a career that could have an impact on creating much needed change in the world. I set out to find a cause-driven organization that I could apply my corporate marketing experience to, in a meaningful way.
Within a matter of months, I found myself leading a social media team at PETA. Our engagement grew so fast that before long, we scaled our team from 2 to 13 people to keep up with the demand for our content. For seven amazing years, I led a team whose work was reaching millions of people, making national news, and even winning awards.
In 2018, I became inspired to help more movements doing vital work in the world that needed to magnetize an audience to care about their mission. As it turns out, that’s what I’ve always done best — so why not use my combined experience to help as many people as I could?
Since then, I’ve been able to work the same digital magic in other movements for change. I’ve worked closely with organizations and public leaders to bring their message to the masses, I’ve watched their online presence and impact soar — and it’s my hope to bring the same results to more organizations doing important work.
WHERE YOU CAN FIND ME
I currently live in Los Angeles where I remain committed to helping movements amplify their impact. Nothing inspires me more than helping people start to care more about something they hadn’t considered before. It’s my mission to pass my expertise on to the many causes I’m passionate about, so that the digital space can help foster real, impactful change in the world.
